This year we are proud to offer a
1.5 pound round Chocolate, Cinnamon Raisin, Cinnamon Sugar and Butter Challah
from the famous
Memphis Ricki's Cookies
for Rosh Hashanah!
Order your Rosh Hashanah Challah by September 5th!
Product will arrive to AJA the week of September 16th, 2019.
It is suggested to freeze products upon receipt to ensure freshness for the High Holidays.
There will be no shipping of orders. Please bypass the shipping details in your order.
All proceeds support the AJA PTSA.
Excerpted from www.aish.com
Some surprising spiritual insights from the Rosh Hashana challah.
All year long our challah is braided, but it is round for Rosh Hashana. What does the challah's shape teach us about this special time of year?
Rosh Hashana is a holiday filled with physical doorways into the spiritual world. The blasts of the shofar are the prime example of this. But there are many others as well All year round, we dip our challah in salt before distributing it; during the High Holiday season, many use honey so that we may have a sweet year. For the same reason, many make a sweeter challah dough as well.
The word "shana" has a double meaning. In addition to "repeat," it also means "change". As the year goes go round and round, repeating the same seasons and holidays as the year before, we are presented with a choice: Do we want this shana (year) to be a repetition, or do we want to make a change(shinui)? Hopefully, each year we make choices for change that are positive, and each year we will climb higher and higher, creating a spiritual spiral.
The shape of the Rosh Hashana challah reminds us that this is the time of year to make those decisions. This is the time to engage in the creative spiritual process that lifts us out of the repetitive cycle, and directs our energies toward a higher end. Have a sweet new year!